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Wednesday, May 1, 2013

Dove Real Beauty Campaign

I love what Dove is doing with their marketing right now. Recently, they created a commercial that encourages women to recognize and appreciate their natural beauty. They hired a forensic artist to draw a handful of women based on their own descriptions of themselves. Then, the artist created a second picture of the women using descriptions given by other people. The reaction of the women when they see the two pictures side-by-side is really pretty powerful. If you have 3 minutes to spare, it will be worth your time.




And in other news....


This Friday, I will be hosting a stella & dot trunk show and GIVEAWAY!!
The link will go live at 8am and will stay open until Friday, May 3rd, so make sure you come by and enter!


7 comments:

  1. I just had this video on my blog last Friday. LOVE! the message!
    And LOVE Stella and Dot. I'll be watching for that giveaway.

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  2. I love this video and Dove!! Stella and Dot is wonderful. a friend of ours sells it and she has amazing things!!

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  3. OK... now I'm crying... at work. Thanks Heather!

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  4. I absolutely love what Dove is doing in their campaigns, they make me want to support them and buy their products just because of it!

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  5. I absolutely love the new Dove campaign!

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  6. I too, love the new ad. It really is powerful, no matter how many times I have viewed it! I visited from Prowess & Pearls :)

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